RA*W ADVERTISERS
To celebrate its fifth anniversary, RA*W has developed its own sausage together with sausage maker Brandt & Levie. The sausages are packaged in pairs and are given to the speakers during RA * W sessions. These seniors can keep one sausage themselves and pass on the other to young talent. A beautiful symbolic gesture with the message RA*W stands for: feeding hungry talent.
Role: Package Design
Adformatie article (Dutch)
Marketing Tribune article (Dutch)
RA*W X CANNES:
The Cannes Lions Festival
Since 2013, RA*W Advertisers annually takes a group of young advertising talents to the Cannes Lions Festival of Creativity, the Mecca of advertising and the place to get an inspiration- and knowledge injection.
I had the privilege to get to visit the festival in 2015, 2016 and 2017.
Besides being immersed with inspiration, as a group we had the job to share our gained knowledge with those who stayed at home. We did this through articles, interviews, video- and social content.
Next to attending the festival’s seminars, we also hosted private sessions with international heroes. Keith Smith (President International TBWA Worldwide), Ian Wharton (Group Creative Director AKQA), Jacco ter Schegget (President OgilvyOne China), Ana Andjelic (Strategy Director Droga5) and Ivan Perez-Armendariz (Chief Digital Officer, CP+B) are just a few of those industry leaders we got face to face with.
RA*W University
College Tour
The advertising world is a branch that seems impenetrable to students and juniors. Knowledge is often the key to the first success. RA*W University College Tour shows students what the profession means by show of creative work from Dutch soil. In addition, the different roles within a agency are discussed and explained and which talents are needed to be able to get started successfully. These lectures are given by renowned speakers from the agencies affiliated with VEA. The program is a source of inspiration for the students and can be seen as a first step towards the advertising profession. In short: RA*W University College Tour provides the students with tools and insight into the advertising industry.
Pop the Campaign article (Dutch)
Marketing Tribune article (Dutch)
Adformatie article (Dutch)
